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GEO FENCING

Geo Fencing.

SEO WEB LABS , Geo-fencing technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. SEO WEB LABS purpose built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks; precision and scale.

SEO WEB LABS GEO FENCING BENEFITS

  • Car Dealers/ Retailer Daily/Realtors  Daily Visits Data
  • Drive Mobile Performance & Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date & Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and Sizes
  • 100% Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities

Conversion Zones

Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.

How Conversion Zones Work

A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

Conversion Zone Reporting

  • Impressions
  • Total Spend
  • Clicks
  • View Through Visits
  • Click Through Visits
  • Total Visit Rate (TVR)
  • Cost Per Visit
  • Daily Visits
  • Daily Total Conversion Zone
  • Visits

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