Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How Conversion Zones Work
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.