Programmatic marketing: is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
- Audiences are custom built using individual data elements, ensuring that you are targeting the precise audience that is providing the maximum performance for your campaign.
- Audiences are optimized on the fly so that campaigns learn and improve over time.
- NO Expensive pre-packaged audience segments or contextual categories, lowering your costs.
- CRM data can be targeted with high precision, enabling higher effectiveness and a better customer experience.
- SEO WEB LABS data network provides 100% intent-based data at a massive scale.
- Automated multivariate optimization calculates the value of each ad impression and pro-grammatically adjusts bids accordingly.