is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
Roughly 96% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight.
Search re-targeting: allows you to serve banner ads to users based on what they’re searching for your goods and services. Serve ads only to people who have proven interest in your product or service.
Contextual Targeting :
Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers.
We have built a Data Exchange Platform with real time signals designed to put identity and behavior data on individual shoppers already in the sales cycle into your hands when you need them. Rather than trying to pull new customers into the sales cycle, we tell you what you need to know about the ones who already are ready to buy!