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Hispanic Search Engine Marketing.   The Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream. At Denny’s, one out of every five guests that walk through their doors is Hispanic.  “We have long recognized how important it is to reach this group through some very specific marketing initiatives” says Denny’s spokes person, “in fact, today we went live with our first national online marketing campaign targeting the Hispanic consumer to support our limited time offer for our......

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